Marca Tatem

Driven to bridge the gap between technology and design, I craft distinctive user experiences. As a Senior Software Engineer at Apple, I focus on crafting flawless and delightful user-centric solutions. With a history as Melvil and Lemonchik’s founder, my unwavering commitment to innovation actively shapes the future of User Experience.

The source code for this website is available on GitHub.

Marca Tatem
(415) 523 2810
[email protected]
LinkedIn

Joining the AI/ML team, I channeled my expertise to uplift the search experience across Apple’s platforms.

Entrusted with product ideation, I’ve guided concepts from inception to polished prototypes, ensuring each aspect—from core intent to aesthetic appeal—is meticulously addressed. These prototypes have played a pivotal role in influencing the development of features seamlessly blending within the Apple ecosystem.

This journey underlines my ability to deliver high-quality prototypes, a testament to my dedication to unparalleled User Experience and design.

At Melvil, I spearheaded a seasoned team of engineers, successfully navigating two rounds of seed funding. Our ambition led to the birth of an avant-garde entity-based search engine, designed for optimal data extraction from open databases and adept web crawling.

The culmination of our efforts materialized as an iPhone app, boasting advanced autocomplete features and offering users a wealth of information on diverse topics.

My role encompassed team leadership, shaping our product’s direction, architecting scalable solutions, managing vast datasets, and mastering both front-end and back-end web technologies.

As the Founding Partner and Creative Director of Lemonchik from 2008 until its acquisition by ProFirst in 2015, I led a successful Interactive Agency operating in Paris and New York. Lemonchik specialized in creating top-tier websites and applications, primarily focusing on the Fashion and Beauty industry.

Notable clients included prestigious names like Dior, Guerlain, Issey Miyake, Chanel, and Billy Cotton.

My responsibilities at Lemonchik spanned team management, fostering the agency’s distinctive attention to detail, and overseeing the development of Sleek, a custom Content Management System known for its ease of use. In 2015, I decided to sell Lemonchik to shift my focus toward the development of Melvil.

Lemonchik’s Guzzle, a news dashboard, earned acclaim from leading publications like ReadWrite, TechCrunch, and Mashable.

Guzzle was praised for its user-friendly interface, lightning-fast setup, and personalized news aggregation. Users could customize their experience, creating scannable layouts, exploring images, and diving into in-depth reading.

It received the Best News App Award from AppAwards in 2010.

In the dance between tech and art, I partnered with notable names in the French media landscape.

At Madame Figaro, I played a pivotal role in transitioning the esteemed fashion and beauty magazine to the digital world, ensuring its iconic elegance resonated vibrantly online. My collaboration with TF1, France’s leading private broadcaster, allowed me to showcase my versatility: I engineered an immersive online video game for ’Koh-Lanta’ and created the candidate selection system for the French take on ’Who Wants to Be a Millionaire?’. At ELLE, I brought popup websites to life, composing and integrating music to offer a more textured digital journey.

Amidst these projects, my venture into app development led to Ciboulette, a file encryption shareware that earned a spot on the accompanying CDs of select print Mac magazines.